MBA (International Business with specilization in marketing innovation) – Marketinng Innovations with Stanford LEAD Alumni

About

The MBA in International Business (IB) at PCU is a globally benchmarked, industry-integrated program designed to build future-ready professionals capable of leading in complex, cross-border environments. The participants will have a unique blending of academic rigor with real-world exposure with this program. As an outcome, it will significantly improve their chances to handle international assignments faster after getting a job, as compared to other aspirants, due to being strategic thinkers, data-driven decision-makers, and globally agile managers. ‌ ‌

Academic Programs
Academic Programs

Key USPs feature of the Program

1. Co-Created & Co-Taught

2. Business Management Based International Immersion

3. Structured Career Development Mentoring All Year Round

4. Four Pillars of Global Competence

  • Global Strategic & Business Acumen
  • Analytical, Financial & Data-Driven Decision Making
  • Global Operations, Trade & Execution Excellence
  • Leadership, Communication & Cross-Cultural Effectiveness

5. Industry-Integrated Experiential Learning

6. International Marketing Innovations Specialization Certifications

7. Capstone Research Project (Global Business Focus)

8. Global Exposure & Career Readiness
Potential Career Roles in domestic and international markets

  • Marketing Specialist for domestic and international marketing
  • Brand Specialist
  • Digital / Performance Marketing Professional
  • Product Specialist
  • B2B / Retail/ Overseas Sales Professional
  • Pre-Sales Professional
  • Customer Success Specialist

Our Mission

  • Evolve the curriculum in tune with emerging technology trends and industry needs. ‌
  • Develop skills and competencies in the business domains and leading-edge technology. ‌‌
  • Nurture agile leader with ability to drive change, innovation, and transformation. ‌
  • To make the students pleasantly employable. ‌

Our Vision

Nurture Leaders and Responsible Corporate Citizens for an era of Digital Business and Transformations. ‌ ‌

Programme

Programme Educational Objectives (PEOs)

Post-Graduates from the MBA program are expected to attain or achieve the following Programme Educational Objectives:

PEO1: Technical Understanding

Wider understanding of technical concepts, technology platforms and solutions.

PEO2: Business Knowledge

Exhibit good business functional knowledge and skills.

PEO3: Innovation & Critical Thinking

Inculcate key attributes of visualization of technology, innovation, critical and integrative thinking to solve business problems.

PEO4: Ethics & Values

Inculcate attributes of human values, ethics, and sustainability.

PEO5: Industry Contribution

Contribute actively to technology and end-user industry or in general management roles in techno rich environments.

PEO6: Entrepreneurial Spirit

Demonstrate intra/entrepreneurial spirit required for driving change and transformation in the business world.

Programme Outcomes (POs)

PO1: Leadership

Students will proactively demonstrate the ability to take initiative. They will be able to generate agreement, fairly and objectively, by working through different, even conflicting, points of view. They will be result oriented and have the ability to take calculated risks.

PO2: Innovation

Students will demonstrate the ability to visualize innovative solutions and gather user needs holistically.

PO3: Critical & Analytical Thinking

Students will be able to analyse a situation to its root cause, using tangible and intangible information.

PO4: Communication

Students will be able to make a good personal impact, and articulate good written and spoken skills.

PO5: Global Perspective

Students will be aware of contemporary globally accepted practices, tools, and techniques. They will demonstrate ability to view problems and solutions from a global perspective– organizational, locational, and cultural.

PO6: Role of Self in the organization & in the society

Students will demonstrate clarity on their personal goals, while being aware of the social context. They will be sensitive to ethical issues and believe in working out solutions based on sustainability principles.

PO7:Techno-Proponent

Leverage technology and cross-functional tools to solve business challenges and drive innovation. Champion transformational change to deliver measurable business value. Support all stakeholders with empathy and uphold professional ethics across all environments.

PO8:Entrepreneurial Mindset

Graduates will exhibit an entrepreneurial mindset, demonstrating creativity, innovation, and an ability to identify and pursue business opportunities.

PO9: Business Acumen

Graduates will possess a comprehensive understanding of various business functions, including finance, marketing, operations, and human resources, and will be able to apply this knowledge to solve real-world business problems.

PO10: : Decision-Making

Students will demonstrate an understanding of ethical considerations in business and possess the ability to make informed and responsible decisions that align with ethical principles and social responsibility.

Programme Specific Outcomes (PSOs)

PSO1: Strategic Decision-Making

MBA graduates will demonstrate proficiency in analysing complex business scenarios and making strategic decisions for organizational success.

PSO2: Effective Leadership:

Graduates will possess strong leadership skills, enabling them to inspire and guide teams towards achieving business objectives.

PSO3: Business Acumen

MBA program graduates will showcase a comprehensive understanding of various business functions, such as finance, marketing, operations, and human resources.

PSO4: Ethical Decision-Making

Graduates will exhibit the ability to make ethical and socially responsible decisions in the business environment.

PSO5: Global Perspective

MBA graduates will develop a global mindset, understanding the impact of globalization and cultural diversity on business operations and effectively navigating the global marketplace

Program Highlights

New age specializations in high-demand areas ‌

Top-notch faculty and industry experts as your teachers ‌

100% Assurance on internships and placements ‌

Sessions from CXO and industry leaders ‌

Aligned with National Education Policy 2020 (NEP 2020)

NSE Academy on-campus Certification and Access to MOOCs

Real-world experiences through case studies and simulations

Soft skills and career development traning

Course Curriculum

A planned sequence of subjects and activities designed to achieve specific learning goals.

1st Year
Semester I

Principles of International Management

Global Managerial Economics

Global Accounting for Managers

Research Methodology in the international context

General Elective

Ability Enhancement Courses -I

Skill Enhancement Courses -I

Value Added Courses -I

Indian Knowledge System -I

Foreign language level -I

Semester II

International Finance Management

Intercultural Managerial Communication and OB

International Business Strategy

Global Logistics & Supply Chain Management

General Elective

Ability Enhancement Courses -II

Skill Enhancement Courses -II

Value Added Courses -II

Indian Knowledge System -II

Foreign language level -II

Download Syllabus 2026-27

Program Objectives

The Program Objectives for the MBA program are as follows:

  • To prepare students in new areas of opportunity thereby making their studies relevant.
  • An opportunity to be taught by best in the industry.
  • To support practical training by offering in-depth, six-month paid internships with corporates.
  • High quality certification with global and renowned certifying bodies.
  • Foster leadership and teamwork abilities for effective management and decision-making.
  • Prepare students for global business environments through cross-cultural learning opportunities.
2 Years
Duration
₹ 3,70,000
Fees Per Year
PCET
100% Assured Placement

Certifications & Career Enhancement Courses

NSE Academy on-campus certification
Investment Banking: Financial Analysis and Valuation
Foundations of Business Strategy
Intercultural Communication and Conflict Resolution
Foundation of Project Management
Foundations of Digital Marketing and E-commerce
Supply Chain Management and Analytics
Six Sigma Yellow Belt Specialization
Making Successful Decision Through the strategy, Law & Ethics
Fundamentals of Machine Learning for Supply Chain
Introduction to Neuroscience and Neuro marketing

Our Academic

Eligibility ‌

Open Category student should have scored minimum 50% aggregate in Graduation in any stream from UGC approved Institution or equivalent (at least 45% marks, in case of reserved category candidate belonging to Maharashtra State only) AND Positive score in the following National Level Test conducted by an apex testing body. ‌

CAT 2026, XAT 2026, PERA 2026, MH-CET 2026, ATMA 2026, CUET 2026 & CMAT 2026 or PCU Test will be accepted. ‌

Student Admission Flow for PCU

1

Registration

Sign up with your name, email, and mobile. Verify via OTP/email to access your dashboard.

2

Pay Application Fee

View course details and pay securely using UPI, card, or net banking. Get instant receipt and email confirmation.

3

Take Entrance Exam

Choose your test slot (online/offline). Check syllabus and guidelines on your dashboard.

4

Check Merit List

Results are published on your dashboard. Get notified via SMS/email.

5

Download Offer Letter

If selected, download your signed offer letter and accept before the deadline.

6

Upload Documents

Submit required documents (ID, marksheets, etc.). Track approval status easily.

7

Final Enrollment

Pay final fees to confirm your seat. Get your welcome kit and orientation details.

Campus Facilities

Discover our world-class facilities designed to enhance your learning experience and campus life

Library & Research

Extensive digital and physical collection with quiet study areas and research facilities.

Innovation & Incubation Center

Dedicated space to support student startups and entrepreneurial ventures.

Computer Labs

State-of-the-art computer laboratories with latest software and high-speed internet connectivity.

Auditorium & Seminar Halls

Fully equipped venues for conferences, guest lectures, and cultural events.

Sports Complex

Comprehensive sports facilities including gymnasium, outdoor courts, and fitness center for physical wellness.

Hostel & Accommodation

Comfortable on-campus housing with modern amenities for students.

Transport Facility

Safe and reliable bus services for students.

Canteen

Spacious canteen offering hygienic, affordable meals and a vibrant space for students to relax and connect.

Frequently Asked Question's ‌

Have a question? Check out the FAQ

A collection of commonly asked questions with answers to help student quickly find relevant information.

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Yes. Please visit –https://pcu.edu.in/hostel.php for more details. ‌
The MBA curriculum is revised and updated every year with industrial experts. This enables students to be updated with current industrial trends and knowledge.
Yes. Please visit –https://pcu.edu.in/pcu-scholarship.php for more details.
The MBA program is typically a two-year full-time course. ‌
The curriculum is designed to have a proper mix of conceptual learning and practical exposure to real-time industry problems. ‌
Yes. Please visit –https://pcu.edu.in/international-admissions.php for more details.
Yes. Please visit –https://pcu.edu.in/financial-assistance.php for more details.
Yes, PCU offers Dual specialisation. ‌
PCU is consistently recognised as one of the top MBA colleges in Pune and is also among the best MBA colleges in India due to its robust curriculum, experienced faculty, and excellent placement records. ‌
PCU has a dedicated placement cell that provides extensive support, including resume building, interview preparation, and connecting students with top recruiters from diverse industries.‌
📄 Apply Now !!